WESTJET BEGINS PARKING LOT CAMPAIGN
By Adnews Staff
Calgary-based airline WestJet has begun a new advertising campaign using the parking lot inventory of Montreal-based Zoom Media. The intent of the campaign is to raise awareness of the airling among high income business executives. Six executions, created by Echo Advertising of Toronto, will run in the parking lots of office towers in Toronto, Calgary and Vancouver until the end of July. Zoom Media purchased Toronto-based Parkad Media last month, adding approximately 100 parking lot billboards to the firm's existing collection.
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