ALLIANCE ATLANTIS STARTS BBC CANADA PREVIEW
By Adnews Staff
Alliance Atlantis Broadcasting began a free preview of specialty station BBC Canada for Rogers Cable digital cable customers in Ontario, New Brunswick and Newfoundland over the weekend. The preview will run until May 7. The channel broadcasts comedies, dramas and lifestyle series. Advertising will include radio ads on Rogers-owned stations JACK FM and CHFI, promotion on the Rogers Web site and ads in local newspapers. A two-day free preview was offered to non-digital Rogers subscribers in some southern Ontario markets on Saturday and Sunday.
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