JOHNSON & JOHNSON PROMOTES FLOSSERS
By Adnews Staff
Johnson & Johnson is promoting two new products called the Reach Access Daily Flosser and the Reach Access Power Flosser. The products are aimed at people who are infrequent or non-floss users. The Daily Flosser has a toothbrush style handle and a disposable head. It was released in February. The Power Flosser is a powered version of the same thing. It was released last month. Television advertising for these products began running during the week of March 15. Created by MacLaren McCann of Toronto, the ads will continue to run until mid-June, supported by in-store displays and product demonstrations. Public relations for Reach are handled by Weber Shandwick of Toronto.
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