UNIVERSAL STUDIOS READIES LOVE ACTUALLY CAMPAIGN
By Adnews Staff
Universal Studios Home Video is preparing a promotional initiative for the April 27 release of the film "Love Actually" on DVD. On that day, a double decker bus will tour downtown Toronto. A choir on the bus will sing the theme song from the movie, "All You Need is Love." A police officer character will also give out "love citations" to pedestrians. Universal Studios used promotions agency Takamatsu Group, media agency Maxx Media and public relations firm Strategic Objectives for the effort.
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