BOS WINS NATIONAL GALLERY OF CANADA CREATIVE ACCOUNT
By Adnews Staff
Bos of Toronto has won the National Gallery of Canada creative advertising account. Bos was one of 19 agencies that participated in the review and one of five that made the shortlist, according to Maureen Patterson of the gallery. The other finalists were Mediaplus of Ottawa, Saatchi & Saatchi of Toronto, Tam Tam TBWA of Montreal and the incumbent firm Diesel of Montreal. Diesel withdrew from the review during the final round. Bos will provide creative advertising services to the National Gallery of Canada and the Canadian Museum of Contemporary Photography. Both are located in Ottawa. In a separate review, the National Gallery of Canada recently assigned its media account to Palm Publicité Marketing of Montreal. Palm will handle media planning and buying for both museums. The incumbent firm on that account was Vector Media of Ottawa.