DARE PROMOTES BRETON CRACKERS
By Adnews Staff
Dare Foods of Kitchener, ON is promoting a new cracker called Breton Gourmet. The product comes in four flavours: Original, Asiago & Rosemary, Garlic & Fine Herb and Pesto & Parmesan. As part of the promotion for the crackers, Culinary expert Bonnie Stern has developed three food pairings for each variety intended for "snacking," "casual entertaining" and "elegant entertaining." These will be printed on the backs of Breton Gourmet packages. Dare is promoting the products with in-store and event sampling programs nationally. Another sampling program will run in LCBO outlets in Ontario during May and June. National television advertising created by Zig of Toronto will break in September. Public relations for Dare are handled by Ketchum Public Relations of Toronto.