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IGNITE CREATES BOBBLEHEAD BILLBOARD FOR RICHMOND AUTO MALL

Vancouver-based Ignite Communications has constructed a billboard for Richmond Auto Mall out of approximately 700 bobblehead toys. The board is located at the corner of Seymour and Helmcken Streets. Thirty-second radio ads have also been released as part of the campaign. Another three-dimensional billboard will be constructed using approximately 1,500 toy cars. The campaign's tagline is "Maximum Car Shopping." As part of the outdoor campaign, each 3-D board will be photographed for display at additional locations in the city.

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