HEWLETT-PACKARD TOUR TO STOP IN TORONTO
By Adnews Staff
Hewlett-Packard will bring its mobile interactive tour, called "You + HP Experience," to the National Home Show in Toronto next week. This will be the promotion's only Canadian event. The tour is part of the company's US$300 million "YOU + HP" advertising campaign. The display structure contains 25 products for consumers to test. Visitors can also enter a contest that will award prizes to 30 winners every six weeks. The tour will stop at 45 consumer events in the U.S. over the next year. The tour structure was designed by Infinity Marketing Team of Los Angeles. Public relations for HP in Canada are handled by Hill & Knowlton of Toronto.
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