LABATT RELEASES BUD LIGHT INSTITUTE COMMERCIAL IN QUEBEC
By Adnews Staff
Downtown Partners of Toronto has created a new 30-second TV commercial in English and French for Labatt Breweries of Canada. This will be the first time the Bud Light Institute concept has been used in Quebec. Creative using this theme has run in English Canada for five years. The fictional institute develops ways for men to gain free time. The new commercial describes how a cup of coffee can be used to make co-workers believe a colleague is in the office when he is not. The ad, which began running this week, will continue to air until the end of the NHL playoffs.
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