TOP-FLITE CONDUCTS GOLF BALL SURVEY
By Adnews Staff
As part of the marketing for its new Infinity line of golf balls, Top-Flite Canada is conducting a survey about lost golf balls. Golfers are invited to visit a Web site at <www.topflite.ca> to take a 20-question survey. By doing so they will be entered in a draw to win a season's worth of Infinity golf balls. The survey results will be released in May. At that time a national advertising campaign for the balls will break. The campaign will include in-store materials, print advertising and public relations. The advertising will be created by Top-Flite. Public relations are being handled by Pilot PR of Toronto.
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