ROUND TABLE CREATES TELEVISION CAMPAIGN FOR WESTON BAKERIES
By Adnews Staff
Round Table Advertising of Toronto has created a bilingual national television campaign for Weston Bakeries Country Harvest breads and bagels. The commercial shows a harvesting combine pulling into the parking lot of a supermarket. The farmer goes into the store and buys a loaf of Country Harvest bread. A voiceover says, "Some people just can't get enough of the harvest." Thirty- and 15-second versions of the ad began running earlier this month. A 10-second English-language closed captioning ad has also been created. The campaign will run until the end of June.
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