LARTER RECEIVES MORE WORK FROM CANADIAN TIRE
By Adnews Staff
Larter Advertising of Aurora, ON is doing new work for the automotive performance department of Canadian Tire. The agency first worked for the Toronto-based retailer on the creation of a promotional magazine and catalogue for outdoor, truck and tuner parts. "We decided to outsource this initiative and were looking for ideas that were youthful, edgy and contemporary," said Eva Yenovkian, director of creative services at Canadian Tire. Larter is now developing a series of magazine ads for the automotive performance category. The magazine will be distributed this spring in Canadian Tire stores nationally. The print ads will begin running soon after.
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