HGTV BEGINS SPRING IMAGE CAMPAIGN
By Adnews Staff
A new spring image campaign for HGTV will break tomorrow. It will include commercials on HGTV featuring network personalities Debbie Travis, Mike Holmes, Steven Sabados and Chris Hyndman, plus ads for the program "Holmes on Homes" and some others. Outdoor ads and radio tags will break on April 5. The outdoor advertising, which also depicts HGTV hosts, will include billboards in Toronto, Calgary and Vancouver, Sky Train station murals from OBIE Media in Vancouver and posters in 350 Toronto-area Go Train cars. The radio ads will promote various series. They will air in Toronto, Vancouver and Calgary. Additional components of the campaign will include print ads in the May issues of consumer magazines Style at Home, Canadian Home & Country and Canadian Home Workshop and ads in Starweek, TV Times and Metro Toronto. The print and outdoor ads were created by FCB Toronto. The TV and radio creative was produced by Alliance Atlantis. The campaign will run through May.