PEPSI RESUMES FIVE GUYS CAMPAIGN IN QUEBEC
By Adnews Staff
Pepsi-Cola Canada will begin an advertising campaign in Quebec this week created by BBDO Montreal. The creative will continue with the imagery used in last year's "Five Guys" campaign, which involved a group of characters whose initials spell "Pepsi." The campaign will begin with a 60-second television and theatre commercial called "Ici, C'est Pepsi." A 30-second ad called "Pepsi-ing" will be released in the summer. An out-of-home campaign will also be conducted. Public relations for Pepsi are handled by Praxis Public Relations of Mississauga.
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