ZELLERS HOLDS SLUMBER PARTY CONTEST
By Adnews Staff
Zellers of Brampton, ON is holding a contest called "Sweet Dreams Slumber Party" to promote the new Hilary Duff line of merchandise. The winner will receive a trip for four to meet Duff. Ballots are being distributed in Zellers stores and at <www.stuffbyduff.ca/contest>. The line of apparel, home accessories and cosmetics went on sale nationally on Saturday. Television, print, theatre and direct advertising are also being used to promote the merchandise. Leo Burnett created on the advertising. ILeo did the Web work. Harbinger is handling public relations. Tattoo did the direct mail.
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