KODAK, CINEPLEX GALAXY, EMPIRE THEATRES BEGIN PROMOTION
By Adnews Staff
Kodak Canada, Cineplex Galaxy and Empire Theatres have begun a second annual national movie promotion. Called "Enjoy $5.00 off at the Movies," the promotion will run until June 30. Customers who buy specially marked Kodak film or one-time use cameras will receive discount coupons for an adult theatre admission and some concession items at Cineplex Odeon, Galaxy and Empire theatres. The initiative was developed by Kodak and Accumark Promotions Group. It is being promoted with television advertising, a free-standing insert, online materials, theatre screen ads, lobby posters, print advertising in Tribute magazine, point-of-sale materials and photo-finishing stuffers. The advertising was created by Ogilvy & Mather. Media buying was done by MindShare Canada. Public relations are being handled by Hunter LaVigne Communications.