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CHANNEL 500 HIRED BY DIESEL FITNESS

Toronto-based Channel 500 has been appointed agency of record for Diesel Fitness of Toronto. The marketing communications company will use advertising, direct mail and guerrilla marketing to increase awareness of and membership in the health club. Diesel Fitness opened in 2002. It offers Video Star and break dance fitness classes, hot yoga and fusion yoga classes, massage therapy, physiotherapy and eucalyptus steam rooms. The club hired Channel 500 based on a referral.

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