HERSHEY HOLDS REESE'S PIECES MINI'S CONTEST
By Adnews Staff
Hershey Canada and Universal Music Canada have begun a national contest to promote the launch of Reese's Pieces Mini's. The candies are smaller versions of Reese's peanut butter pieces, distributed in a tube. The promotion, aimed at students, is called "Reese's Rocks: You, Me & FeFe." The winners will host a private FeFe Dobson concert at their high school. Additional prizes will include autographed FeFe Dobson CDs and other CDs from Universal Music. Students wishing to enter must visit <www.reesesrocks.ca>. Only 200 students will be eligible to host the concert. A list of participating schools will be posted online. The promotion was organized by Youthography of Toronto. Reese's Pieces Mini's are also being promoted with commercials on MTV and with print ads in ACCESS, Verve and Fuel magazines.