ARGOS BEGIN NEW CAMPAIGN
By Adnews Staff
The Toronto Argonauts Football Club began the first phase of a new creative campaign on Monday. Created by Downtown Partners of Toronto, the campaign focuses on the team's players and uses the tagline, "See you on the field." This phase consists of print ads depicting players as bobble head dolls. Its intention is to encourage fans to come out to Argo games. The second phase of the campaign will include television and radio commercials in which players will "intercept" citizens to ask why they have not been to a game.
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