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GILLETTE PROMOTES VENUS DIVINE RAZOR

By Adnews Staff

Gillette Canada of Mississauga is promoting a new women's razor called the Venus Divine that will go on sale next month. The razor has three blades, a moisture strip and a re-designed grip. Gillette will be promote the product with print, television and radio advertising by BBDO and MindShare and with public relations from Porter Novelli Canada.

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