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CAPITAL C CREATES PUBLIC RELATIONS DIVISION

By Adnews Staff

Toronto promotional agency Capital C has opened a public relations division. Capital C Public Relations will be led by managing director Jay Kornblum-Rea. Kornblum-Rea previously ran her own agency. The division will work in association with the agency's creative staff. The division will offer media relations, event management and "guerilla, viral and stealth" marketing. The firm's clients include Bell ExpressVu, Canada Post, Cara Foods, Effem Foods, Frito-Lay, Hallmark, Kraft, and the Ontario Lottery and Gaming Corporation.

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