CHFI HOLDS $1 MILLION CONTEST
By Adnews Staff
Toronto radio station 98.1 CHFI will begin a $1 million cash giveaway contest on March 1. Listeners will be invited to call in at 8:00 a.m., 12:00 p.m. and 4:00 p.m. to win one of 98 invitations to an event called the Million Dollar Breakfast. At that event one person will win the $1 million grand prize. Invitations will be given away until April 14. Television advertising for the contest began yesterday, created by Cuppa Coffee of Toronto. Public relations are being handled by Media Profile of Toronto. CHFI is an adult contemporary radio station owned by Rogers Media.
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