FORD HOLDS HOCKEY EQUIPMENT DRIVE
By Adnews Staff
Ford Dealer Associations in western Canada and Ford Motor Company of Canada of Oakville, ON are holding a hockey equipment drive in support of The Wayne Gretzky Foundation. This organization offers underprivileged youths the opportunity to play hockey. The Ford company and dealers conducted a similar effort for the foundation last year. The 2004 initiative has been expanded from Alberta, Saskatchewan and Manitoba to British Columbia, It will run during March and April. Canadians can bring used hockey equipment to Ford showrooms. Participating dealers, minor hockey associations and community organizations will distribute the equipment to children who need it. Esporta Wash Systems will wash and sort the collected equipment. The equipment drive is being promoted at the local level with in-store materials created by Young & Rubicam and public relations from Cohn & Wolfe.