DAIMLERCHRYSLER BEGINS UNION STATION CAMPAIGN
By Adnews Staff
DaimlerChrysler Canada has begun an out-of-home campaign for the Chrysler 300 at Union Station in Toronto. The campaign, operated by IMA Outdoor, began yesterday to coincide with the premier of the vehicle at the Canadian International Auto Show. The advertising was created by Pentamark Canada of Windsor, ON. It targets Go Transit riders in the hallway that leads to the SkyWalk entrance to the Auto Show. A red carpet and framed images of people and cars have been installed to create an art gallery effect. The installation also includes a display of vehicles at the entrance to the SkyWalk. The campaign will run for four weeks.
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