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WATT WINS SPORTS AUTHORITY ACCOUNT

By Adnews Staff

Watt International of Toronto has been appointed branding and design agency of record for sporting goods retailer Sports Authority of Englewood, CO. Watt was hired in a competitive review of an unknown number of firms. Sports Authority operates 387 stores under the names The Sports Authority, Gart Sports, Sportmart and Oshman's. According to Watt, the agency will "explore opportunities to enhance the retailer's product programs across all banners."

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