ZOOM MEDIA, PHSN OPEN VERTICAL MEDIA SOLUTIONS
By Adnews Staff
Montreal-based Zoom Media and Toronto-based PHSN-TV have formed a new sales and marketing firm in Toronto called Vertical Media Solutions. The company will handle the sales and marketing of Zoom Media's medical inventory and PHSN-TV. Zoom operates a collection of billboards in medical clinics and hospitals. PHSN-TV displays information and advertising on video screen in the waiting rooms of health care facilities. Vertical Media Sales is led by president Amie Rocket, co-founder and former vice-president of sales and marketing at PHSN-TV. Other personnel from Zoom and PHSN-TV have also moved to the new company.
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