TORONTO STAR BEGINS PAUL TRACY PROMOTION
By Adnews Staff
The Toronto Star newspaper, in association with Quattro Communications, has entered an agreement with CART auto racer Paul Tracy. On the first Saturday of the month from March until December, Tracy will contribute a column to The Toronto Star's Wheels section. The first column will run on Feb. 14. Thirty-second radio ads in the Greater Toronto Area and a campaign in the paper have been promoting the column. The advertising, created by The Star, also mentions the inclusion of a full-page newspaper poster in The Star's Auto Show section today. Readers are invited to bring the poster to the Auto Show on Friday between 10:30 a.m. and 2:30 p.m. to have it autographed by Tracy. Additional consumer promotions also are planned involving Tracy and The Star.