PUBLIC SERVICE ALLIANCE PROMOTES ITSELF
By Adnews Staff
The Public Service Alliance of Canada has released a multi-media campaign created by Compass360 of Toronto consisting of a bilingual television commercial, print ads, brochures and Web materials. The creative describes the work done by members of the organization through the use of actual alliance members. The tagline is, "The People Behind the Service." Advertising began this week and will run until the end of March. Media buying was handled by Bang! Media of Toronto.
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