DEMPSTER'S INTRODUCES CARB WISE BREAD
By Adnews Staff
Toronto-based Canada Bread Company has introduced a new low carb Dempster's bread. Carb Wise contains seven grams of carbohydrates per slice, half the carbs of the regular Dempster's bread. It is available in white and wheat varieties and is initially being distributed to retail outlets throughout Ontario before rolling out to markets in both eastern and western Canada. The launch of Carb Wise is being supported with radio advertising, in-store merchandising and POS and public relations. Advertising is being done by Zig. Merchandising by Black Rock Marketing and public relations by Fleishman-Hillard, all of Toronto.
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