THE CO-OPERATORS BEGIN HERITAGE CAMPAIGN
By Adnews Staff
The Co-operators Group, based in Guelph, ON, will begin a new national branding campaign on Monday called "Heritage." The campaign will focus on the history of the insurance company. Sixty- and 30-second television commercials will lead the campaign. Radio and print ads will follow later in the year, along with direct communications with clients, staff and agents of the company. The campaign uses the tagline, "A better place for you," which was first used in The Co-operators "Better Place" campaign from 1997 to 2000. The advertising for the "Heritage" campaign was created in-house.
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