BIG ROCK PROMOTES JACK RABBIT
By Adnews Staff
Big Rock Brewery of Calgary is promoting a new low carb beer called Jack Rabbit. The beer is aimed at active people who are conscious of their carbohydrate and calorie intakes. The product contains two grams of carbohydrates and 85 calories. The beer will be sold first in Alberta, British Columbia and Saskatchewan in six-bottle packages. Marketing will include sampling programs, in-store materials and online promotion at <http://www.bigrockbeer.com>. The in-store materials and Web work were handled by The Phoenix Group of Saskatchewan.
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