CALGARY DENTISTS HOLD DREAM MAKEOVER CONTEST
By Adnews Staff
Calgary-based RareMethod Interactive Studios has created a promotion called "Dream Makeover" for LVI Dentistry, a group of Calgary dentists who specialize in cosmetic dentistry. The three-month promotion began this week. Three Calgarians, including one member of the news media, will receive makeovers worth $40,000. These will include cosmetic dentistry, Botox treatments, plastic surgery, laser eye surgery, hair styling, makeup, spa services, fitness training, nutrition coaching and wardrobe fittings. Participants must enter at <http://www.dreammakeover.ca>. Thirty people will appear before a panel of judges, who will select 10 to 12 finalists. The three winners will be determined by an online poll. The makeovers will be conducted over an eight-week period. The results will be displayed at an event in April. Media outlets Global TV, the Calgary Herald and Jack FM will support the promotion by running ads and producing weekly coverage.