VOLKSWAGEN RESUMES SKI PROMOTION
By Adnews Staff
Volkswagen has begun a fifth annual winter promotion called "Tournée des Sommets Volkswagen." The tour of 15 Quebec ski centres began on Dec. 27. Consumers can test drive a 2004 Volkswagen Touareg, Jetta TDI or Passat. The initiative is being conducted in co-operation with Rossignol, Pirelli and the Association des stations de ski du Quebec. Consumers can also test Rossignol skis at each tour stop. All the sample vehicles have Pirelli tires. The tour also includes VIP parking for the first 50 VW vehicles, free windshield cleaning and washer fluid refills. The campaign was organized by Palm Publicité Marketing of Montreal. It will run until April 4.
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