TIM HORTONS BEGINS RELATIONSHIP CAMPAIGN
By Adnews Staff
Tim Hortons has begun a new advertising campaign intended to illustrate the relationship its customers have with coffee. The two executions will run on billboards and transit shelters nationally for the next six weeks. The first ad displays a cup of coffee with the headline "Hockey. Our #2 national pastime." The second ad uses the copy "True Patriot Love." The campaign was created by Enterprise Creative Selling of Toronto. It is running in conjunction with the latest television commercial in the True Stories campaign, which features a young Canadian traveling in Europe.
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