READER'S DIGEST DEBUTS OUR CANADA MAGAZINE
By Adnews Staff
Reader's Digest Magazines has launched a new bi-monthly magazine called Our Canada. The publication contains stories, letters, recipes and photos contributed by readers. Regular features of the magazine will include "The Nicest Thing Anyone's Ever Done For Me," "Our Kids," "Animal Tales," "A Taste of Canada" and "Funny Stuff." The magazine will be distributed through newsstands and subscriptions. Promotion includes a national media tour that began yesterday involving editor Murray Lewis and other employees of Our Canada. Public relations are being handled by Thornley Fallis Communications of Toronto.
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