ELECTRONIC ARTS BEGINS RECRUITING CAMPAIGN
By Adnews Staff
TBWA\Vancouver has created a new billboard ad for Electronic Arts Canada. The billboard is part of a recruitment effort by Burnaby, BC-based video game company. It displays the text "Now Hiring" in ASCII computer language code, along with the Electronic Arts logo and Web site address. The billboard's location was chosen to reach employees of Electronic Arts competitor Radical Entertainment, whose head office is nearby. The ad was installed on Monday. The length of its run has not yet been decided, according to the company.
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