BANK OF MONTREAL PROMOTES EDUCATION GIFT CERTIFICATES
By Adnews Staff
Bank of Montreal has begun a campaign to promote Education Savings gift certificates for the holidays. The new products were released nationally this week in $50, $100 and $250 denominations. The certificates can be redeemed by the parents of a recipient at any branch of the bank. The certificates are being promoted with an online contest at <http://www.mochasofa.ca> called "Colour My Future." The contest invites children aged four to nine to submit a drawing of what they want to be when they grown up. The winners will receive $2,000 in gift certificates, cameras and art supplies. The gift certificates are also being promoted with print and cinema advertising, created by Arnold Worldwide of Toronto, and with public relations from APEX Public Relations of Toronto.