LXB HIRED BY ABBOTT INTERNATIONAL
By Adnews Staff
Montreal-based LXB Communication Marketing has been selected to handle the European launch of prostate cancer treatment Lupron, produced by Abbott International. The agency has worked for Abbott in Canada for three years. The selection process also included two unknown American agencies. LXB will spend the next six months on strategy, creative and the production of promotional materials. Lupron will be initially released in six European cities.
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