MCDONALD'S RETAINS COSSETTE FOR GLOBAL FRENCH FRY PROMOTION
By Adnews Staff
McDonald's of Oak Brook, IL has hired Cossette Communication Group of Quebec City to handle a global promotion for the restaurant's french fries. Cossette is McDonald's agency of record in Canada. The promotion will begin next year. No further details are currently available. Earlier this year McDonald's began its first global advertising effort, called "I'm lovin' it." That campaign was developed by Heye & Partner of Munich, Germany.
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