TOURISM TORONTO AGENCY SEARCH DOWN TO FOUR
By Adnews Staff
Tourism Toronto, the city's sales and marketing agency, has come up with a shortlist of four firms in its search for an agency of record. The organization declined to identify the finalists. The winning firm will handle creative and media work. A decision is expected by early 2004, according to Ellen Flowers, media relations officer for Tourism Toronto. Previously Tourism Toronto did not have an agency of record. The organization used the services of the Ontario Tourism Marketing Partnership Corporation and its agency.
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