WASSERMAN HIRED BY PACIFIC NATIONAL EXHIBITION
By Adnews Staff
The Pacific National Exhibition has appointed Wasserman & Partners Advertising of Vancouver its agency of record for 2004 and 2005. The agency review conducted by the exhibition also considered Grey Worldwide Northwest, Rethink Communications and Palmer Jarvis DDB, all based in Vancouver. According to the PNE, this is the first time in ten years that one agency will handle the advertising for all three PNE businesses: the annual Fair at the PNE, the Playland Amusement Park and the company's facility rentals. The incumbent firm on the account was Grey. The Playland account was previously handled by Rethink.
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