YELLOW PAGES DEBUTS NEW TAGLINE
By Adnews Staff
Montreal-based Yellow Pages Group has released a new tagline to accompany its walking fingers logo: "Put Your Finger On It." The line is used in the company's new advertising campaign. It is intended to reflect the way in which Yellow Pages directories help users find what they are looking for, according to the company. The campaign consists of billboard, television and newspaper advertising in Ontario and Quebec. Created by Cossette Communication-Marketing, it will run until the end of the year.
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