HARVEY'S HOLDS SUPER BOWL CONTEST
By Adnews Staff
Hamburger chain Harvey's has begun a Super Bowl promotion. The contest uses an instant win component and an online ballot element. Until Jan. 1, restaurant customers will receive a scratch card. Instant prizes include menu items and NFL hats, T-shirts and footballs. Customers can also visit <http://www.harveys.ca> to enter a draw for a trip for two to Super Bowl XXXVIII in Texas on Feb. 1, 2004. In-restaurant materials and radio advertising are promoting the contest. This marketing support was created by John St. of Toronto. The contest was developed by Harvey's.
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