ACNIELSEN AND LOBLAW EXPAND INFORMATION SHARING AGREEMENT
By Adnews Staff
ACNielsen Canada of Markham, ON has signed an expanded information-sharing agreement with grocery company Loblaw. As a result, Loblaw will continue to provide retail sales information to ACNielsen, while ACNielsen will continue to be the grocer's preferred provider of syndicated marketing and consumer information. No information concerning the length or monetary value of the agreement is available. ACNielsen uses the Loblaw sales information in its MarketTrack retail measurement service and Key Account Reports. Loblaw in turn uses MarketTrack for sales information, Homescan consumer panels for shopper feedback, and the Spaceman space management optimization service of ACNielsen. Loblaw operates grocery stores nationally under that name as well as Atlantic Superstore, Fortinos, Provigo, Zehrs, Maxi, No Frills, Your Independent Grocer, Valumart, Extra Foods and Real Canadian Superstore.