PUMA BEGINS STREET PROMOTION IN TORONTO
By Adnews Staff
Puma Canada has brought its "Cat Crew" promotion to Toronto. The group of promotional workers began began the initiative on Friday, promoting Puma's status as the official outfitter of the Italian National Soccer Team. Workers wearing clothing from the Azzurri soccer apparel line will visit clubs and stores in the city's Little Italy district. The promotion will culminate with a party at Club Revival on Nov. 27. The effort will then continue promoting Puma merchandise until the first week of December. The campaign was developed by Puma and its advertising agency MacPhee of Toronto. A similar initiative took place in Montreal this summer.
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