BBDO WINS ROYAL BANK ACCOUNT
By Adnews Staff
BBDO Canada has won the national English-language advertising account of RBC Financial Group. J. Walter Thompson and TBWA\Toronto were also considered in a review conducted by AAR Partners of New York. Doner was also under consideration, but withdrew due to some recent account wins. The assignment consists of English-language creative advertising. Sponsorship marketing, brand design, merchandising design and media buying will remain with MacLaren McCann of Toronto, the incumbent agency on the national advertising account. BBDO will take over the account on Jan. 1.
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