KATZ GROUP TO SPONSOR EDMONTON OILERS
By Adnews Staff
Edmonton-based pharmacy retailer Katz Group has entered a ten-year sponsorship and marketing agreement with the Edmonton Oilers hockey team. No financial details are known. Katz will own the naming rights to the Oilers' home arena and will be the team's exclusive health care sponsor. The arena will be immediately renamed from Skyreach Centre to Rexall Place, after a Katz Group private label brand. The deal also includes branding, marketing and advertising including television and radio advertising on Oilers broadcasts and tie-ins to club publications, the team Web site at <http://www.edmontonoilers.com> and team facilities. This is the second such agreement Katz Group has entered this year. In May the retailer signed a similar agreement with Tennis Canada, becoming the primary naming sponsor for Tennis Canada's new national tennis centre. That facility, called the Rexall Centre, will open in Toronto in the summer of 2004.