YOUNG & RUBICAM RETAINED BY ANDRES WINES
By Adnews Staff
Toronto-based Young & Rubicam has been hired to develop brand communications for Hillebrand Estates, Peller Estates and Trius wines, produced by Andrés Wines. Andrés is based in Grimsby, ON. It has wineries in British Columbia, Ontario and Nova Scotia. It also operates approximately 100 independant stores stores in Ontario under the names Vineyards/TheWine Shoppe and WineCountry Vintners. Two other unknown agencies were also considered in the competitive review. Young & Rubicam will develop communication strategies for Andrés domestic, export and direct to home channels. Andrés did not previously have an agency handling this work.
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