OMNI TO BROADCAST HISTORY DOCUMENTARY IN SEVEN LANGUAGES
By Adnews Staff
OMNI Television will broadcast the CBC documentary "Canada: A People's History" in seven languages next year. Chinese, Greek, Hindi and Russian versions will air in February on OMNI 1 and 2. Italian and Polish versions will air in the fall of 2004. The Portuguese version will air in the spring of 2005. Subtitles and voiceovers will be used to translate the program. A four-week radio and print advertising campaign will begin in early February to promote the program. The radio advertising, created in-house, will air in the Greater Toronto Area. Print advertising will run through Ontario. The creative will be in English as well as other languages. Also, the Omni Web site will offer information and interactive games related to the show.