LXB PROMOTES GLOBETROTTER
By Adnews Staff
LXB Communication-Marketing of Quebec City has created a new television advertising campaign for Telus Quebec's GlobeTrotter Web site. Five 15-second French-language television commercials are currently running on Astral Media television stations in Quebec. The ads use the bodily expressions of prairie dogs to represent the site's features. Each ad invites viewers to visit <http://www.globetrotter.net>. The campaign began at the end of October. It will run until mid-December.
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